Lead Generation Specialist

We are seeking a dynamic and results-driven Lead Generation Specialist to drive market engagement and new business opportunities across Europe.

 The Lead Generation Specialist will be responsible for identifying, attracting, and qualifying high-quality leads that convert into sales opportunities. This role requires a mix of creativity, analytical thinking, and execution skills—from designing outreach campaigns to ensuring a steady pipeline of prospects for our sales team.

This is a hybrid position that combines remote flexibility with on-site collaboration in Malta. We are seeking candidates who are either already based in Malta or open to relocating. Please note that a valid EU work permit is required.

Responsibilities:

• Research and identify prospects within target markets and industries.

• Generate high-quality sales leads through cold calling, digital outreach, inbound campaigns, ABM, and partner channels.

• Qualify inbound and outbound leads (using criteria such as BANT) and pass them to Sales.

• Build and maintain a pipeline of marketing qualified leads (MQLs) aligned with quarterly sales targets.

• Develop and implement multi-channel campaigns across LinkedIn, Google Ads, email marketing, events, and partner networks in Malta, Cyprus, and Greece.

• Analyse and report on campaign performance, using metrics such as cost per lead (CPL), conversion rates, and ROI.

• Collaborate with sales, marketing, and product teams to align on messaging, create compelling regional content, and support webinars, events, and conferences.

• Maintain an up-to-date understanding of the cybersecurity landscape and regulatory drivers (e.g., DORA) to craft relevant outreach.

• Ensure CRM data quality and timely follow-up on inbound leads.

Qualifications:

• 3+ years’ proven experience in lead generation, demand generation, or B2B marketing, ideally in IT, SaaS, or cybersecurity.

• Strong knowledge of lead management processes (lead scoring, nurturing, pipeline acceleration).

• Hands-on experience with marketing automation platforms and CRM systems.

• Track record of running digital campaigns across LinkedIn, Google Ads, and email.

• Strong analytical mindset with the ability to translate data into actionable insights.

• Excellent communication and copywriting skills in English (Greek language skills are an asset).

• Self-motivated, target-driven, and able to work both independently and with regional sales teams.

• Experience working across multiple geographies (Malta, Cyprus, Greece) is a plus.

Success Metrics (What Good Looks Like):

• Consistently generate and deliver qualified leads (SQLs) to the Sales team.

• Achieve agreed monthly/quarterly targets for new leads and booked meetings.

• Maintain strong lead-to-opportunity conversion rates.

• Deliver positive feedback from Sales on the quality of leads passed on.

• Keep CRM data accurate and outreach response rates above benchmarks.

We develop products in the intersection between machine learning and IT security, a very interesting and evolving field.

We also provide security-related services to our customers, such as red-teaming and pentesting, phishing tests, and supplementing our customer's defence teams.

Our customers include telcos and banks who like to keep us on our toes and definitely keep the job interesting.

We’re a young and ambitious team with big dreams — starting with conquering the local Maltese market and then expanding globally. If you're excited by growth, impact, and being part of something from the ground up, you'll feel right at home here.

At our core, we value autonomy, transparency, and continuous growth. You’ll have the space to take ownership, the clarity to understand how your work contributes to the bigger picture, and the support to develop personally and professionally.

We offer a hybrid work model, combining the flexibility of remote work with the benefits of face-to-face collaboration at our office in Żejtun. Whether you thrive best in quiet focus or lively brainstorming sessions, you’ll find a rhythm that works for you.

Join us and help shape not only our company, but also your own career journey.

 APPLY  now and take ownership of lead generation to help CyberSift grow across Europe.

Join us in our mission to simplify cybersecurity.